Department of English
Maharaja Krishnakumarsihnji Bhavnagar University
Written Assignment – Paper 15
Cinema and OTT Platforms as a Medium of Communication
Submitted by Rohit Vyas
M.A. English (2019-21)
Semester 4
Roll No: 19
Paper 15 – Mass Communication and
Media Studies,
Unit – 3
PG Enrolment Number:
2069108420200041
E-mail:
rohitvyas277@gmail.com
Introduction
To
start the assignment, let’s put a question first. Is it true that we can’t
communicate without language? What if we humans wouldn’t have speech, language?
Indeed there is a gesture theory which could help understand the non-verbal communication.
But can we possibly state that without language we can converse? The answer
would be ‘no’. There are several answers to the question as such and especially
in the 21st century it’s quite a worth to discuss about communication
and its mediums.
In
the very beginning, there were several ways to communicate, like kite flying,
sending birds as a messenger and so on. Later on, there came postal services
and telegrams. Telephones were the first invention to be in the category of
audio communication services. Then, mobile phones, SMS services, email
services, smartphones and the series of modern electronic gadgets made communication
seamless and effortless.
On
the parallel, there were several modes of entertainment which became popular
among the masses. Historically looking at the aspect of entertainment, there
was a variety of activities like street arts, puppet shows, play performances,
folk cultural performances and so on. Largely, today, there are mediums beyond just
television and radio. Cinema was the emerging one as a revolutionary medium of communication,
which served a large purpose of entertainment also.
The definition of communication
According to Oxford definitions,
The activity or
process of expressing ideas and feelings or of giving people information Speech
is the fastest method of communication between people. (Oxford Definitions)
The
basic purpose of communication is to pass messages and information from one end
to another. To refer to a basic process of how communication takes place,
Stuart Hall’s trajectory would help.
The
encoder creates the message either in form of written things, speaking, or
making a gesture. The message is decoded by the receiver who understands the
encoded message by reading, or listening or making sense of the gesture.
Cinema and Its Emergence
According to a website dedicated to
cinema,
No one person invented cinema. However,
in 1891 the Edison Company successfully demonstrated a prototype of the
Kinetoscope, which enabled one person at a time to view moving pictures.
(Science and Media Museum)
“The first permanent studio, opened in
1911, was Nestor Studio. Major studios with names that are still familiar
today, including Paramount, Warner Bros., and Columbia, soon followed. By the
1920s, movie making was the dominant industry in the area.” (Paxson)
If
Indian cinema is to be discussed, one can state that Alam Ara was the first talkie
film released in March 1931. Before that release, there was a first full length
silent film titled Raja Harishchandra, released in 1913.
Wherein
the Western countries,
The
1927 movie The Jazz Singer is often cited as the first successful talkie, or
movie that included recorded dialogue. Audio technology changed the movie
industry in several ways. (Paxson)
Several
awards like Oscar, IIFA, Filmfare, BAFTA, Academy awards, Golden Globe Awards are
given to best films to appreciate and encourages quality content in films.
The Purpose
What
purpose do the films serve in communication? There may be several arguments for
the question but to be precise, films basically serve two purposes, one of them
is for entertainment and the other is for conveying messages to masses.
Messages, are more of a concern for highlighting the contemporary issues and encouraging
people to bring societal changes of the given era. In such way, it can be said
that movies, like literature are the mirror to society.
If
one looks for the structure of the communication that takes place in films is
as follows.
The
film contains a message or multiple nuggets of messages that applies to larger
benefits to society. Then people having different identities like students,
critics and laymen consume the film in various ways and analyze important
factors from the film. Some of them capture the timely nuances of fashions,
trends in technology, human behavior at large, scripting, narration and filmography,
issues in society, and many other aspects. So the mode of communication can be
said that it is single to multi. The messages transfers from one medium
to masses.
Cinema in 21st Century
Before
bringing the modern cinema into consideration one may look for the traditional genres
of the films which were prevalent and popular in the past. Historical drama, fiction,
love drama, patriotic drama, suspense thriller, horror, comedy and documentary
were some of the famous genres. To name a few films, Mugha-e-Azam, Shahid
Bhagat Singh, Paakizah, Shree 420, Jaagte Raho, Silsila, Coolie, were some of
the said genres.
Just
like the early period of cinema, the new gust of the films established another
variations in the filmmaking industry. Sci-fi thriller, docu-drama, physiological
thriller, horror-comedy are some of the new genres. The use of different
production technology and film cameras have made the film production much faster
than all the previous decades. VFX is the technology used for graphical
movements, IMAX, 3D, 5D and 4K, Dolby Digital, Dolby Ultra are the video and
audio perfection technologies which enhances the end consumer experience. Some
of the examples are, Avatar (2009), Inception, Jurrasic Park, Magic Magic (2003),
Dunkirk etc.
Over-the-top OTT platforms
As
the newest of the form of cinema is now getting narrowed down to the hand held
devices such as tablets and smartphones, and came in the new form called OTT,
the movie watchers are having personalized experience. This is considered as
drastic change in the entertainment industry.
Over-the-top
platforms surpass the film screens, theatres and film distributors, reaching directly
to the consumer’s device. It was earlier called as home viewing. Where in the television
it was called as movie-on-demand. The genres are also emerging and more sub-genres
like adventures, adult-rated, sexually abusive language, and so on.
Netflix
was found in the year 1997. An OTT platform which is popular throughout the
world. Another platform is from Amazon prime video. Thereafter many film
companies and production studios have launched their own OTT platforms, such as
Zee5, ALT Balaji, Disney+, Voot Select, OHO Gujarati, and several others.
As
Paxson cites about the early stages of OTT platforms and the emergence of home
viewing experiences, he states:
“One potential benefit for both the
movie industry and movie viewers is that even if a movie is not as successful
in theaters as its creators hoped, that movie can still generate revenue in the
home viewing market. Indeed, some movies that are determined to be unlikely to
make a profit in the theaters are released directly to video formats.” (Paxson)
Conclusion
As
above mentioned, the importance of audio visual media has emerged as good
medium of communication, cinema and OTT platforms are contributing at large in communication.
Majority of youth gets more influenced by the OTT programs. But there’s a
hidden threat of getting misguided from false inspirations. In some cases
parental advisory and guidance is necessary for kids and younger teenagers.
Cinema is a matter of what’s in the frame and what’s out.
― Martin Scorsese
Cinema
is for society and society creates the cinematic content. As mentioned earlier,
cinema mirrors the zeitgeist of time, culture, society, and politics. So as
society reacts accordingly after watching the content. Thus, both, cinema and
ott platforms are a medium of communication which serve the purpose of entertainment
and conveying meanings.
Work Cited
Paxson,
Peyton. Mass Communications and Media Studies: An Introduction. PDF, Continuum,
2010.
Reference:
Park,
Sungwook, and Young-Sun Kwon. Research on the Relationship Between the Growth
of OTT Service Market and the Change in the Structure of the Pay-TV Market.
PDF, 2019.