Showing posts with label criticism. Show all posts
Showing posts with label criticism. Show all posts

Tuesday, 30 September 2025

People Can't Ruin What They Don't Know - A Critique on a Popular AI Meme

Hi all.

I hope everyone has some internet and free time to redefine their own life through atomic changes in daily life. Also hoping you're in a good company that endures all of the changes and thrives along with you.

There's a popular AI-generated meme that has gone viral for a few weeks. The meme contains two chocolates, one wrapped in plastic and another without any wrapping. Wrapped chocolate is free from germs and ants, but the open chocolate is surrounded by ants and insects. It is created with a specific intention to pass a message about privacy, and the quote goes like this: "Privacy is power. What people don't know, they can't ruin."


The viral meme


I'm still wondering why humans are still compared with ants and insects. I also see how humans tend to compare themselves with shallow things, such as chocolate. Or let me be convinced that humans have taken their animalistic instincts for granted and still function as primitive animals in the fully evolved conscious human body.

Behaviour creates culture. Culture is made up of opinions and beliefs that are collectively accepted by society. We often talk about rape-culture, brain-drain culture, hire-and-fire culture, vote-for-note culture, revdi culture, red-carpet culture, mall culture, VIP culture, suicide epidemics, divorce culture, feudalistic culture, corporate culture, coaching culture, climate culture, and so on. By focusing on such heavy entities, I thought, from which class of society is this meme and quote coming from?

And many other 'wh' questions hover over the mind while I'm looking at this meme. Who controls what defines privacy? From whom can such thoughts come? How does one define privacy, and what does s/he try to protect?

Another question can come from something abstract, that is, fear. Fear is the driving force of human life. Agreed. People run after safety and "feel" safe for a while. But let's face this: The more people run after safety, the more they justify their fear.

Ok, let me state some more questions that again connect this meme with culture.

To what extent do fear dynamics help to create cultures? I'm talking about multiple cultures here. Is it so that I am afraid of something today and share my anxiety or grievance with another fellow, and s/he agrees or approves all of my fears? What point of view should one carry to share something with someone? How far is it true that one should have some non-judgmental, critical, and practical ears to create a sharp listening habit? To what extent is the listener who's paying attention to someone's private affairs afraid of himself or herself? Who and what decides the environmental safety where someone "subjectively feels comfortable to share"?

"Privacy is power. What people don't know, they can't ruin."

Forget about the picture for a while. Let's pose some questions on the quote itself.

What is privacy?
What is Power?
Who are these people who can ruin things?
What is knowledge?
What is there to be known?
What is knowability?
What do we mean by ruining?
What is emotional drainage?
How should emotions be treated when privacy, which is the least valuable thing in the world, is considered as power?
Why is the one who shares something so confident about this flawed fact that knowledge of something can only ruin things?
What does knowledge have to do with the EGO?
Who decides what knowledge can do to a person?
Who decides what should be kept private and what should not?
Why is there a need to keep things private? Is it fear from society or the culture that is created with the collective justification of fear itself?

-----  -----  -----  -----

Thank me later. Find the answers to those questions first. Stop looking at the market, or portfolio, or newspaper, or TV screens, or the bank account statement for a while. Stop that mindless scrolling at those social media apps with lustful consumerist eyes and mind. Stop drinking that soft drink, stop having pizza or ice cream for a while. Stop wasting petrol and diesel on purposeless drives. These questions can change your mental wiring. Be brave about that; you'll surely endure this. Have some silent yet rigorous chit-chat with yourself, and see how far and where your so-called "self-love" takes you. Have the guts to go against yourself and break something bad within? Then this blog is for you.

May you find peace and light in every walk of life.

Thanks for staying tuned.

Saturday, 28 January 2023

Literary Criticism - Reading Resources

Hello all.

This blog will be useful to literature students, teachers and readers who are teaching, learning and having a keen interest in literary criticism. Please treat this blog page as an open reading resource to access the PDFs and their links mentioned herby.

Note: All the reading resources updated here are already available for download. Further links will be updated.

Roland Barthes

From Work to Text Explained - Click Here
From Work to Text Full Essay PDF - Click Here
From work to text full essay PDF - Click Here
Annotated text PDF - Click Here
simplified version of the essay with explanation PDF - Click Here


I. A. Richards

Principles of Literary Criticism (1930) PDF - Click Here for essay "The Imagination"
New Criticism (For Overview of two critics) - Click Here

F. R. Leavis

Reality and Sincerity - Click Here
The Living Principle: English as a Discipline of Thought PDF - Click Here Visit Page 125 for the essay.

W.K. Wimsatt Jr. and M.C. Beardsley

Intentional Fallacy PDF - Click Here

Northrop Frye

Fables of Identity PDF - Click Here Visit the index part of the book for the essay.

Thank You !

Monday, 12 April 2021

The Pleasures of Imagination by Joseph Addison

Hello Readers!

Frank Kermode, author of The Sense of an Ending: Studies in the Theory of Fiction wrote in the beginning of the book citing William Blake,

"[...] then the Last Judgment begins, & its vision is seen by the imaginative eye of every one according to the situation he holds."
- W. Blake

Why do we imagine things? Why do we rescue our soul from the reality and plunge ourselves into fantastic world? Does our imagination hold any control in our real life?

Well these are the questions which are open for interpretations and can be answered in various ways.

To quote two paragraphs from the original text,

"Our imagination loves to be filled with an object, or to grasp at anything that is too big for its capacity. We are flung into a pleasing astonishment at such unbounded views, and feel a delightful stillness and amazement in the soul at the apprehension of them." (Addison, 19)

"The mind of man naturally hates everything that looks like a restraint upon it, and its apt to fancy itself under a sort of confinement, when the sight is pent up in a narrow compass, and is shortened on every side by the neighborhood of walls of mountains. On the contrary, spacious horizon is an image of liberty, where the eye has room to range abroad, to expatiate at large on the immensity of its views, and to lose itself amidst the variety of objects that offer themselves to its observation. such wide and undetermined prospects are as pleasing to the fancy, as the speculations of eternity or infinitude, are to the understanding." (Addison, 19)

Thank You!

Work Cited

Addison, Joseph. Essays on the Pleasures of the Imagination. 1828.

J.M., Das B. Literary Criticism. 1993.

Kermode, F. The sense of an ending: Studies in the theory of fiction with a new epilogue. Oxford University Press, USA, 2000.

Monday, 9 March 2020

Assignment 7 - Literary Terms: An Overview

Hello Readers!

This assignment is a part of internal evaluation of student's academic activity in the Department of English, MK Bhavnagar University. Here is my assignment.

Name: Rohit Vyas
Class: Semester 2
Roll No: 21
PG Enrolment Number: 2069108420200041
E-mail: rohitvyas277@gmail.com
Course: M.A. English, at Department of English, M.K. Bhavnagar University
Paper 7 – Literary Theory & Criticism - 2, Unit 4
Submitted to: Dr. Dilip Barad

Literary Terms – An Overview

Introduction

We all know the answer of the question what is literature. But in literature, there are several techniques and styles which are followed by many authors which style and techniques called literary terms. These terms play the role of foundational brick in farming of literature. If any example is taken such as poems on death, there will be many literary terms which may be used in that poem. Every literature contains a tone and mood. Such as William Shakespeare has written Tragedies. Now the word ‘tragedy’ is also a literary term. Any literature becomes very easy to understand with one gets to know the basic literary terms.
In this assignment it is discussed that how literary terms can be helpful in writing literature also. They are of good help in many ways. They expand our knowledge and make us read literature in multi-dimensional ways. One matter or incident which is described in a particular way can be seen differently also. Let’s have an overview on some of the key terms of literature.

What creative writers do?

If a creative writer’s mind is potent enough to generate thought with flow, then the literature will become rich with new and innovative ideas. The creative writers – in which one may include writers of any creative genre of literature such as novel, short stories, poems etc – pen down their imaginations, metaphors and stories and make their presence in the said age. They stimulate their thoughts and experience the philosophical and sensible connection within their surroundings. For instance, Charles Dickens from the Victorian age saw poverty and raw lifestyle. Lived experience is reflected in his writing.

What critics and theorists do?


Taking such beautiful creation of literature in hand, critics and theorists sit down to analyze the work of art. It can be seen by comparing the jobs of doctors and physicians. They understand the human body parts and anatomy, so the critics and theorists also do. For better understanding of literature, they open up every element of knowledge from the literature and try to give their own hypothesis and argument in accordance to their understanding. They also try to see one literature with applying multiple branches of knowledge such as psychology, sociology, etc.

Similarly for better understanding of literature, critics have brought out some common terms which can be applied in many other literatures also. They’ve simplified various terms in their dictionaries. Here are the basic literary terms which commonly used in various manners in literature.

Archetypes – In literary criticism, the term archetype denotes narrative designs, patterns of actions, character types, themes, and images that recur in a wide variety of works of literature, as well as in myths, dreams, and even social rituals. Such recurrent items are often claimed to be the result of elemental and universal patterns in the human psyche, whose effective embodiment in a literary work evokes a profound response from the attentive reader because he or she shares the psychic archetypes expressed by the author. (Abrams and Harpham 18)
In various ways critics have explained this term in their works. Psychologically, Carl Jung has worked describes archetypes of human personality.

Bildungsroman – It is the German term which signifies “novel of formation” or “novel of education”. Majorly such novels are majorly concerned with the development of the protagonist’s mind and character through passage from childhood with various experiences – majorly a spiritual crisis – to maturity. This type of novels began in Germany with K. P. Moritz’s Anton Reiser (1785-90) and Goethe’s Wilhelm Meister’s Apprenticeship (1795-96). It includes Charles Dickens’ Great Expectations (1861), George Eliot’s The Mill on the Floss (1860), and Charlotte Bronte’s Jane Eyre (1847), Somerset Maugham’s Of Human Bondage (1915), Thomas Mann’s The Magic Mountain (1924). (Abrams and Harpham 255)

Post colonialismThe critical analysis of the history, culture, literature and modes of discourse that are specific to the former colonies of England, Spain, France, and other European imperial powers. These studies have focused especially on the Third World countries in Africa, Asia, the Caribbean islands, and South America. (Abrams and Harpham 305-6)

This definition makes us think in easy way that one may easily state that post colonialism is a study of literature which was produced after the end of colonization of the Third World countries. Postcolonial studies denies the narratives which are majorly ‘master narratives’, generally given by West. Bill Ashcroft, Gareth Griffiths, and Helen Tiffin stress what they term the hybridization of colonial languages and cultures.
“A major element in the postcolonial agenda is to disestablish Eurocentric norms of literary and artistic values and to expand the literary canon to include colonial and postcolonial writers. In the United States and Britain, there is an increasingly successful movement to include in the standard academic curricula, the brilliant and innovative novels, poems, and plays by such postcolonial writers in the English language as the Africans Chinua Achebe and Wole Soyinka, the Caribbean islanders V. S. Naipaul and Derek Walcott, and the authors from the Indian subcontinent G. V. Desani and Salman Rushdie”. (Abrams and Harpham 307)
As a research and subject matter of the studies, post colonialism emerged as a deep discourse of national interests. Gayatri Chakravorty Spivak coined the term Subaltern with reference to studying the otherness of the colonized people. It derives from the Latin terms, sub as ‘under’ and alter means ‘other’. The term itself speaks about

Post modernism – “The term postmodernism is often applied to the literature and art after World War II (1939-45), when the effects of Western morale of the First World War were greatly exacerbated by the experience of Nazi totalitarianism and mass extermination, the threat of total destruction by the atomic bomb, the progressive devastation of the natural environment, and the ominous fact of overpopulation.” (Abrams and Harpham 227)

For instance one seeks to study post modernism, what works one will require to read? Or one may ask that what one should watch? Because postmodernism does not only contains literature to study but also films, newspaper cartoons and popular music.

Jean Francois Lyotard, Fredrick Jameson and Jean Baudrillard were postmodernist critics. Postmodernism finds its foundations in theories of Michel Foucault and Hebermas. By the publication of the novel Catch-22 by Joseph Heller, postmodern literature had reached its peak.

“Many of the works of postmodern literature–by Jorge Louis Borges, Samuel Backett, Vladimir Nabokov, Thomas Pynchon, Roland Barthes, and many others–so blend literary genres, cultural stylistic levels, the serious and playful, that they resist  classification according to traditional literary rubrics. And these literary anomalies are paralleled in other arts by phenomena like pop art, op art, the musical compositions of John Cage, and the films of Jean-Luc Godard and other directors.” (Abrams and Harpham 228)

New Historicism – This term is rather a cultural term than a literary term or critical one. So it can be better understood by cultural context. But before we move further let’s get to know about how it is defined. It has much to do with their practitioners rather than it’s wordily meanings. Stephen Greenblatt has coined the term new historicism.

"If the 1970s could be called the Age of Deconstruction," writes Joseph Litvak, "some hypothetical survey of late twentieth-century criticism might well characterize the 1980s as marking the Return to History, or perhaps the Recovery of the Referent" (120). Michael Warner phrases new historicism's motto as, "The text is historical, and history is textual" (5). Frederic Jameson insisted, "Always historicize!" (The Political Unconscious 9). (Guerin, Labor and Morgan 282-3)
            “The concepts, themes, and procedures of new historicist criticism took shape in the late 1970s and early 1980s, most prominently in writings by scholars of the English Renaissance”. (Abrams and Harpham 248)

Conclusion – The study of criticism and literary terms help us better understand various parts of literature. It gives us in-depth view of discourses. Some specific terms are focused for better detailed understanding. This assignment is majorly focused upon the cultural terms which are in much use in literature.

Works Cited
Abrams, M. H. and Geoffrey Galt Harpham. A Glossary of Literary Terms. 11th. Delhi: Cengage Learning, 2015.
Culler, Jonathan. Literatry Theory: A Very Short Introduction. Ney York: Oxford University Press, 2011.
Guerin, Wilfred L., et al. A Handboook of Critical Approaches to Literature. 5th. New York: OUP, 2005.
Literary Terms. 1 June 2015. Web. <https://literaryterms.net>.

Thursday, 27 February 2020

Presentation 7 - Literary Theory & Criticism 2

Hello Readers!

Here is my presentation about Paper No. 7 Literary Criticism Western and Indian Poetics.



I have also uploaded a video of this presentation on YouTube.



Click here to evaluate this presentation.

Thank You!

Saturday, 15 February 2020

Feminism: Elaine Showalter and Gayatri Spivak

Hello Readers!

Gender dynamics play very vital role in the 21st century. Specifically speaking of feminism, it has emerged as a protest against men and as a movement to fight for equal rights for both genders. Feminism is often read in derogatory manner. If someone says, "hey you're so feminist" then it's not a good word for compliments! It shows the false definition of feminism which has been deeply engraved in our subconscious mind. In this blog, the correct meaning of feminism is given and along with that, the views of Elaine Showalter and Gayatri Chakravorty Spivak about feminism are also explained. Click Here to be redirected to the reference blog.

* What is Feminism ?

According to Wikipedia, feminism is a range of social and political movements and ideologies that aim to define, establish and achieve political, economic, personal and social equality of sexes.
some examples

* What do they think ?
showalter and spivak's views on feminism and video...

Beauvoir, Cixous and Showalter: The Trio of Feminist Literary Thought
Showalter is the founder of


* Can the Subaltern Speak ?



Spivak wrote the essay namely Can the Subaltern Speak ? in 1988. She found from the essay that postcolonial study helps to give voice to the colonized group of people especially the subalterns, the marginalized people. Spivak propounded the argument against most work created by whites, especially male writers. She explains that the way subaltern feels can hardly be understood by the people who are in power or standing at distance. Many of them are trying to give the voice to the subalterns but they're just showcasing their single sided story. The academic study of postcolonial discourse or subaltern studies can't give the full justice for their betterment. As Chimamanda Ngozi Adichie also explained the dangers of the single sided story.

In a nutshell, it can be said that both the feminist critics attempted to give

References:
(1) “Feminism.” Wikipedia, Wikimedia Foundation, 9 Feb. 2020, en.wikipedia.org/wiki/Feminism.
(2) “Gayatri Chakravorty Spivak.” Wikipedia, Wikimedia Foundation, 7 Jan. 2020, en.wikipedia.org/wiki/Gayatri_Chakravorty_Spivak.
(3) “Elaine Showalter.” Wikipedia, Wikimedia Foundation, 12 Jan. 2020, en.wikipedia.org/wiki/Elaine_Showalter.

Thank You!

Monday, 10 February 2020

Cultural Studies - Five Types

Hello Readers!

In the previous blog of cultural studies, unit 1 thinking activity we have seen four goals of cultural studies and how power can operate and control the culture. Here we will explore some more points and look at five types of cultural studies. Click here to visit the reference blog.

Five Types of Cultural Studies

1. British Cultural Materialism

- Cultural studies was known as cultural materialism in Britain. It begins with Marxist ideology and power hegemony in society. In the late nineteenth century, Matthew Arnold redefined the "givens" or say coals of culture. There are two trajectories through which British cultural materialism can better understood and they are presence of the past and the other is future. The past contains the monarchy system and landowners which can be seen as leisure class. That class was ruling over working class such as land workers and labor class. In short, there were feudal hierarchies in society. Working class was dependent upon landowners or higher class. Future represents a kind of looking at Utopian society. F. L. Lucas, Louise Althusser and Marx were those who looked at the cultural future of Britain. Many British thinkers were inspired from Karl Marx. Raymond Williams states that

"there are no masses, there are only ways of seeing [other] people as masses." 

2. New Historicism

Stephen Greenblatt might have coined the term "New Historicism." Michael Warner phrases the motto of new historicism as "The text is historical and the history is textual". Frederick Jameson insisted that "Always Historicize!" A thought of returning to history became prevalent in the 1980s. New historicism studied letters, diaries, films, paintings and medical treaties in order to oppose the text which is recorded in history. Theorists also tried to bring out new meanings and reading of various events and cultures. In the zeitgeist of today's culture, one comes to know that how a small part of history is getting retold in modern adaptations like films and TV shows. Ram Leela, Padmavat, Bajirao Manstani and ohter historical films are examples.

Contribution of Michel Foucault in New Historicism

- How can new historicism answer the question raised against Laputa episode in Gulliver's Travels?

Susan Bruce suggests a new reading of the word Laputa. It is clear that why Swift has used the word for an Island. Laputa's literal meaning is whore, a lady with scandalous affairs. As the work of Bruce suggests, that Swift studied the

3. American Multiculturalism

As it is known that America is a continent which has become a habitat of several civilizations since long. People of different geographic parts came to America with their own religions, food, clothing, rites and rituals, and many other cultural practices. This plurality of various culture makes the word "Multiculturalsim". As far as the concept of oneness or diversity is concerned, America has diversity but doesn't have oneness in culture. After a great and restless struggle, African identities advanced and found their voice in society. Majorly the issue of "race" was the part of this struggle. Majorly the literary multi-culture consists of 1. African-American writers, 2. Latino writers and 3. Asian American writers. 

4. Postmodernism and Popular Culture

Like poststructuralism, postmodernism critiques the aesthetics. But rather than only critiquing, postmodernism denies the traditional thought. Postmodernism questions the thoughts of European philosophy, and it argues that it is the "others" who pays the price for empowering dominant society. Postmodernism had begun in the mid-1980s and it emerged in art, architecture, music, film, literature, sociology, communications, fashion, and other fields.

- Exemplify the four types of analysis of popular culture. Apply it on popular artifacts.

* Production Analysis


* Textual Analysis - checks how meaning is generated through texts of popular culture.


* Audience Analysis
Who purchases what? Which book is sold largely in which class of people? How the popularity of any book relies on a particular group? Which group of society consumes which kind of products? These are the questions which can be answered thorough analyzing the audience in popular culture. For example, while watching a film at the cinema theater, on the appearance of actress or on a fighting scene, hooting and shouting is done by people. Through this, one can analyze the shallow artistic sense of the audience. Similarly, the

* Historical Analysis


- Difference between modernism and postmodernism. Give examples if possible
There are two major theorist Jean-Francois Lyotard and Jean Baudrillard who explained postmodernism at length. Lyotard


5. Postcolonial Studies

The word postcolonial refers to the time after the decline of colonialism. After the separation of the European empire from the countries of Asia, Africa, Latin America and the Caribbean, the third world countries were struggling to rebuild themselves. Many authors and theorists focused on both, colonialism and the changes created in a postcolonial culture. Edward Said's Orientalism was a touchstone to  study colonialism. Many theorists have worked on postcolonial studies. Frantz Fanon was a Caribbean Marxist and he wrote The Wretched of the Earth (1961), an important work to study postcolonial theory.  Gyatri Chakravorty Spivak coined the term subalterns for the colonially marginalized people. The authors of postcolonial literature like Salman Rushdie, Chinua Achebe are read alongside European responses to colonialism by writers such as George Orwell and Albert Camus.

References:
(1) Guerin, Wilfred L. A Handbook of Critical Approaches to Literature Fifth Edition. Oxford University Press, 2005.

Thank You !

Sunday, 2 February 2020

Ecocriticism and Ecofeminism

Hello Readers!

The word 'eco' relates to ecology and environment. Thus this prefix is attached with some of the branches of knowledge and various disciplines. The famous term eco-friendly suggests human's friendly behavior with ecology and environment. Though we know that there are some certain reasons why we need to think about nature and ecology with serious brows. There are several gases which affect the ecosystem so badly that the natural cover of the Earth called Ozone layer is now getting reduced. These gases are Methane, Chlorofluorocarbon, Carbon Monoxide, Carbon Dioxide, Sulfer Dioxide etc. The ecosystem requires refinement and freshness, which is now nowhere to be seen. Cities are becoming more and more polluted and the clean air is becoming rare. In such situation, what is literature doing in this field? Does it sing the songs of hereditary culture and high society by neglecting the harms to nature? How literature and criticism go along with nature and environment hand in hand ? In order to answer these questions, the term 'eco-criticism' comes forward to help.

Click here to open the blog written by Dr. Dilip Barad.


Rain forest in Andaman


Ecocriticism means the study of environment and nature with the viewpoint of literature. Literary scholars analyse the text related to environmental approach.The term is basically made up of two words, 'ecology' and 'criticism'. As ecology is a completely different from criticism, still it has some connection with it. Ecology is basically the science of the environments and chain of ecosystem.

Illustrations: We find many literature, such as

Ecofeminism is a study of femininity in the context of environment through the literature related to literature.  It can be said that the concept of giving gender to nature i.e. 'mother nature' is part of ecofeminism. Mostly, environmental fantasy literature has this ecofeminism tendency to characterize female as nature.



References:
(1) “Ecocriticism.” Wikipedia, Wikimedia Foundation, 29 Dec. 2019, en.wikipedia.org/wiki/Ecocriticism.

(2) “Ecofeminism.” Wikipedia, Wikimedia Foundation, 17 Jan. 2020, en.wikipedia.org/wiki/Ecofeminism.

(3) “What Is Ecocriticism?: Literary Movements.” A Research Guide for Students, 27 Aug. 2018, www.aresearchguide.com/ecocriticism.html.

(4) Abrams, M. H., and Geoffrey Galt Harpham. A Glossary of Literary Terms. Cengage Learning, 2015.

Thank You!

Monday, 27 January 2020

Culture and Anarchy - Matthew Arnold

Hello Readers!

Matthew Arnold (1822 - 1888) was a prominent cultural critic and voracious prose writer belonging to the Victorian age of English literature. He has written many critical essays, but the most discussed and controversial essay is Culture and Anarchy which was originally published in The Cornhill Magazine during 1867 and 1868. Later on the essay was published as a book in 1869. A preface was added to the essay much later in the year 1875.



Image taken from: tanvirdhaka.blogspot.com

Here this thinking activity is written to highlight the key points and to see what students have understood from the essay. Click Here to open the worksheet of Culture and Anarchy.

Click here to open the blog on Culture and Anarchy by Dr. Dilip Barad.

The essay basically deals with the thought of perfection of culture and how anarchy prevails through various class of society. As a social critic, Matthew Arnold divides English society into three major parts,

1. Barbarians - Class of people who are aristocrat and rich, who are more civilized, who live with high morals and thoughts.
2. Philistines - People who selfishly make money, engage in unproductive and leisure activities. They live their life with self-centered manner. Middle class, often called as bourgeois class.
3. Populace - People who are poverty-sticken and pushed down by the Barbarians and Philistines.

He gives the concept of Hebraism and Hellenism to clarify the cultural difference between higher class and middle class of people.

Thank You!

Tuesday, 21 January 2020

Derrida & Deconstruction

Hello Readers!

"If this work seems so threatening, this is because it isn't simply eccentric or strange, but competent, rigorously argued, and carrying conviction."
- Jacques Derrida

Jaques Derrida (1930 - 2004)

Structuralism and Post-structuralism is the knot from which the two branches of philosophy separates. Click here to know more about both dialects. Jacques Derrida was one of the famous post-structuralist critic who gave the idea of Deconstruction. In his essay Structure, Sign and Play he discusses the process of Deconstruction at length. He has refused to define the term because even in the process of giving the definition it loses the meaning and deconstructs itself.

* Blog for further understanding of deconstruction by Dr. Dilip Barad, Click Here

* Blog on Flipped Learning - Derrida and Deconstruction
Click Here

Here, for the application of deconstruction a TV advertisement is taken.

* Sprite commercial advertisement



Title : Talking Bottle - LIKES (Hindi)
Voice artists: Vijay Raaz as Bade/Bottle and Anand Tiwari as Chhote/Glass
Telecast Year : 2017

---- Transcript of the Commercial ----

C : बड़े !
B : हं...
C : वो कपल कितना कुल है ना !!
B : अबे जो खाने के नहीं, लाइक्स के भूके होते है वो कुल नहीं, फूल होते हैं।
C : ओहह...
B : हम्म, कुल तो वो टोपीवाला है छोटे, वो सिर्फ खाने का भूका है
C : ओहह, पर हम किसके पास जा रहे है ?
B : ठंड रख छोटे, जाएंगे तो टोपीवाले के पास ही...
C : तू इतना क्लियर कैसे है यार !?
B : क्यूंकि...  स्प्राइट, क्लियर है।

This advertisement can be read as post structuralist critic. Here one should be clear about the medium of art, which is advertisement and to be more specific, the advertisement in audio visual mode. If one wants only to listen the advertisement may not get the real essence of meanings taken in the video. To analyse the TV advertisement, one should be ready for both, audio interpretation and visual analysis.

To be keenly interested in such analysis, keeping Derridean though in mind, it's visible that meanings deconstruct on their own from their face values. Binaries like Bade and Chhote itself reflect the privileged and unprivileged sides. The ice breaks (it is a phrase which is commonly used for taking the initiative to start the conversation) by Chhote, exclaiming upon the coolness of one couple. Again a binary occurs here. There can be two different possibilities for the listener and for the viewer. The listener may take multiple meanings of the word couple. It can be of two females, two males or male-female. Viewer will be more privileged to see the contextual meaning of the word couple. Moving ahead, Bade speaks in authoritative voice about the difference between coolness and foolishness of the people, who seek for likes over the food. In the meantime, the couple click photos of the dishes and take selfies to put on social media. All of a sudden, phone falls in the bowl full of soup or some liquid food item. The camera frame moves on the solo guy who is deliberately taking the big bites of burger, interested in nothing else than eating. Bade speaks of this topiwala's coolness and appreciates his hunger for food over soical media likes. Lastly, Chhote puts a question to Bade that for whom they were about to serve, either for a couple or for that guy. Bade, in the air of finality, answers that they are going to be served for that topiwala guy. Chhote asks in amazement that how come Bade is so clear about it. And then the tagline of the commercial, is uttered. Sprite... Clear Hai !!!

Without disturbing the core of advertisement one can simply observe that how deconstruction happens on its own. Going through meanings, various binaries like listener and viewer, Bade and Chhote, clear unclear, (unclear is not a privileged side so it is invisibly present in the advertisement) one comes to know that the text or a work of art be it an audio visual art or written one, can be read against itself. Literal meanings of the words stand responsible for the deconstruction. Topiwala can be meant as a person who sells caps. Couple can be of anybody as mentioned above. The last tagline of the advertisement is also questionable. Things, especially food items differ by their respective appearances and taste. Here the drink Sprite, looks clear in appearance, similar to water, but when tasted, it's different. 

The behaviour which is labelled as cool and foolish is also becoming questionable. For the listener who is not at all watching the visuals may not understand why and for what the couple is labelled as fool until the listener knows the contextual meaning of likes.

Another underprivileged thing for the listener is that, it cannot be seen that what food the topiwala is eating. It can happen that topiwala might be eating something which is harmful for metabolism and in addition of consuming this drink may be resulted as dehydration or diarrhoea. Now this is not at all a cool practice. :))

On the contrary, for the listener it can be believed that the couple might have ordered some healthy and nutritious meals, then they might be putting photos on social media. Here it becomes legible for the couple to receive likes, and the overall behaviour can be looked as cool.

One can see some signs here. Couple, Food, Likes (the invisible sign) and Drink. They play the key role in understanding the exact situation of the advertisement, they're of good help to make deconstruction easy.

Thank You!

Saturday, 11 January 2020

Structural Linguistics - Study of Language

Hello Readers!

This blog is a part of Structuralism blog. Click here to navigate the mega link.

It can be said that Structuralism, when applied to linguistics, adds more scientific values to the term linguistics. Ferdinand de Saussure, father of Modern Linguistics, explained that how language is made up of signs, signifier and signified. Language is standing on the base-bricks of  signs. Apart from human beings, animals world has no language or utterance, still they have signs.


* Let's understand the terms Langue and Parole by this video



* Ferdinand de Saussure and Structural Linguistics



Thank You!

Saturday, 4 January 2020

Structuralism Thinking Activity

Hello Readers!

Structuralism is a method to study various structures of culture, literary theories and narratives, linguistics, history and many other discourses. It can be compared to the skeleton of the body. It is majorly a study of narratives and structures. It focuses upon how a story moves ahead, and what structure it follows. Here as a student of English literary theory and criticism, one is set to apply the methods of structuralism observed by various critics and structuralists. Ferdinand de Saussure, Gerard Genette, Roland Barthes, Claude Levi Strauss were the critics who have worked on Structuralism.

Each work of art has the basic structure. Similarly, literature follows some structure. Be it prose or verse, performed or presented at theaters. Literature is nowadays seen in a wider context tearing the veils of pages and books, it has come afar towards TV shows, web series, movies, advertisements, posters are also mentioned as literature. Just like books they are also subject of reading, studying and critiquing. Structures play the vital role in literature. Different narratives are interwoven in and around the structure of literature.

Here is the unit ending thinking activity in which students are to apply the theory to various works of art like movies, TV shows, web series, advertisements, literary text which majorly connects with larger narratives. Click here to visit the source blog of Dr. Dilip Barad.


* Being a structuralist critic, one can analyse and apply Structuralism in Bollywood movies. Here, the application is to be seen as a literary theory and criticism, a sub branch of Structuralism. Going deeper from particular to general viewpoints. These movies may lead us to study the larger narrative or a generalized method of narrative, widely accepted.

Dil Dhadakne Do (2015)


Movie: Dil Dhadakne Do (Let the Heart Beat)
Release Year: 2015
Director: Zoya Akhtar
Production: Excel Entertainment and Juglee Production

* This movie can be analysed from many viewpoints by asking some simple questions like

* Who is narrating a story ?
- Here we see something different yet very interesting in narration that it's an animal. A Bullmastiff dog named Pluto is narrating the whole story. He introduces all the characters and carries the load of some fragments like highlighting human nature with a view point of animal. The narrator is Homo-diegetic in film. It is also a character as well as narrator in the movie.

* What structure does the movie have ?
- Structurally, the movie follows this pattern: Story begins with the sailing of the ship or a cruise, at the day time, which is quite good omen but here the cruise is full of businessmen so one can predict that events will have some complications. Along with the cruise, the narration also moves ahead and story unfolds.

* Order - The story follows this order. A1 - The beginning of day, sailing the ship boarded with businessmen, B1- Kabir meets Farah, love at first sight, they hide their meetings C1 - Kabir's father wants to make partner with a rival businessman, tries to make family relations by marrying Kabir to Naina.

* Can we find any other narrations and structures like this movie ?
- A 1997, movie Titanic also has the same structure of love.

* Duration ? - Round about a week.
* Frequency - As the movie has many small events and incidents, they occur just after the completion of their adjacent ones. Though the narration voice sparks frequently in between the two events.


Gully Boy (2019)


Movie: Gully Boy (Street Boy)
Release Year: 2019
Director: Zoya Akhtar
Production: Excel Entertainment and Tiger Baby

Going from particular to general viewpoint, Chasing the dream is a prime structure of this movie, and then story moves in and around the narrative. The struggle of managing for living and earning can be seen as the meta narrative or sub narrative of the movie.

Here we shall see the concept of narratology given by Gerard Genette.

* Order
The order of this movie can be put like this. A1 - An optimistic, average looking guy who seeks for better prospects in music, rap and hip hop song culture. B1 - He loves a girl, they keep their meetings private. C1 - Sky, a music scholar and student of foreign university comes and meets Murad, they make music. D1 - Dream fulfillment, Murad as successful rapper.

* Mood
Mood of the movie is taking pendulum swings, but still it holds the audiences minds.

Structuralism is the vast field to dive into. Indeed this blog would be just a little attempt towards the application of the theory on movies. It can be applied in any literary text, TV series and web series

At the end of the blog, here are some important blogs on Structuralism, you may like to visit.
* Structural Linguistics - A structural study of language.

Thank You!

Tuesday, 31 December 2019

Northrop Frye - Archetypes of Literature

Hello Readers!

We are familiar with movies, TV soaps and plays. Numbers of movies are there which are adapted from various novels and fiction literature. They all have various implications of meanings and symbols to convey the message in a particular way. 

Northrop Frye was the critic who described various theories regarding archetypes. Though the concept of archetypes was precisely given by a Swiss psychiatrist Carl Jung. Jungian archetypes study the human personality and psyche, whereas Frye's archetypes study the patterns and symbols of literature. 

Jung's (left) archetypes of psyche and N. Frye's (right) literary archetypes
Archetypes are different pattern through which we read various things. Through archetypes we can make a better picture of various things in mind. E.g., we are reading a novel in which we read various symbols like water, fire, palace, landscape, animals etc. These are the markers which create a patter in our mind to make an image of something. In a Bollywood movie Aakhree Raasta, in which Amitabh Bachchan is in double role. A particular scene of graveyard in the movie can be considered as an  archetype because it signifies that something tragic can happen in the plot. Archetypes are psychologically refers to one's psyche. There is also an interesting study of psyche in which three parts are there, conscious, subconscious and unconscious. It is our collective unconscious which records the patterns, images and actions.

Archetypal criticism is a branch of literary theory in which a work of art is justified through various literary archetypes. E.g., types of narratives, patterns of actions, persona of characters, images and symbols in story, etc. The human body has various types of skin colors, faces and voices, but to see in a deeper context we can see the skeleton of body is the same in all humans, no matter of gender, skin color or geographical backgrounds. The same way literature also has a particular skeleton which can be seen as the beginning, the middle part or progress and the end. To be precise, every narrative has this three basic elements. The critics and theorists who have worked on the archetypal criticism are Northrop Frye, Carl Jung and J. G. Frazer.

Archetypal critic emphasizes on the symbols, images, patterns and actions of the characters etc. The archetypal critics' work is to give critique on the narrative and to bring out the commonly used archetypes used in a work of art. To see this in a wider context we can study various films, web series, and TV shows also.

By giving analogy of Physics to Nature and Criticism to Literature, Frye is trying to emphasize giving proper justice to literature. Nature is foundational core of physics, a branch of science. In the same manner literature is the base on which criticism is being taught. But when mentioned, it is said that physics is taught, through nature. Similarly,  criticism is taught through various literatures. It can be said that whatever we learn through literature is criticism of life. Rather than stating that I am a student of literature, it should be said that I am studying criticism through literature.

Just the way science and technology, physics, chemistry, commerce are considered as organised body of knowledge, criticism is also an organized body of knowledge, because it studies various work of art in a particular method, methods given by various respective critics and theorists. Critics just like scientists, try to prove their views with reason and arguments. Being a part of literature, criticism is also worth studying branch of knowledge. 

Since ages, it has been a firm and strong relation of literature with history and philosophy. When a creative writer sits down to write something he always has some historical sense in background. Just like some mobile applications run in background on smartphones. Literature is criticized with the historical sense and philosophical approach. 

* Inductive Method - illustration of grave digger scene from particular to general. It is the method of looking at things with a wide view or in a larger context. E.g., looking at a picture with a very close view will not show the fullest version of it. But if we step few steps back we see the better and clear picture. Thus this method is applicable in the Hamlet's grave digger scene. Hamlet is in a graveyard and he is holding a skull of a jester, Yorick. He communicates with diggers. It generalizes that whatever or whoever we are, death will make everybody general and common. Because death is common and general for all.

* Deductive Method - This method moves from general to particular. Music moves in time, because it opens up with rhythms, words, and melody. Just one words after the another, second by second. Painting moves in space, because it appears directly and wholly at a time. We see the full pattern of painting all at once. In music rhythms are temporal and in paintings, patterns are spatial. When a critic applies those things in any work, he mixes up both the thing. Arts move with both the things temporally and spatially. We can say that literature is made up of words. Words can have both, rhythm and words bound together create a picture. 

* Indian season also have similarity with archetypes because seasons are also considered as archetypes, such as winter as death, summer as meeting time, spring as birth or beginning etc. In Indian concept also there are three mains seasons, each having two sub-seasons.


Based on the seasonal grid this lyrics of a Gujarati poem written by Priyakant Maniyar



This poem is highlighting the archetype of autumn, (પાનખર). Autumn is considered as archetype for separation or sorrowfulness. Here also a pain of a feather is described in the season of autumn. It is separated from the wings of a bird, swinging in the air. Once flown at the height of the sky, now fallen like a leaf from the barren tree.

Thank You!

References:
* "પાનખર", pp 59, શેઠ, ચંદ્રકાન્ત, "પ્રિયકાન્ત મણિયારનાં કાવ્યો", આદર્શ પ્રકાશન, (2006).